Marketing Tips: Increasing ROI with Promotional Products

Before we dive into the nitty-gritty on how to accelerate your company growth, here are some baseline marketing tactics to start to ensure you’re following best practices:

All these strategies are important to develop a well-rounded marketing presence. A surprisingly important marketing tactic today is promotional products. With almost $17 billion dollars spent each year, marketers in the US are investing almost three times as much on customized products as they are on search marketing. 

The first known promotional products were commemorative buttons that trace back to 1789 when George Washington was elected president. Promotional products aren’t a new idea but they do have lasting power and influence. 

In fact, 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years, making this an excellent, strategic move for corporate giving. There are a few elements of a truly remarkable promotional product that will engage your customers. Make sure that the product you choose checks these boxes:

1. High-staying power

2. Usefulness to the consumer

3. High number of touches (impressions or interactions with your product)

When executed properly, a promotional product marketing strategy can be immensely successful and rewarding, both for sales and revenue. The brand awareness that you gain through promotional products bolsters your reputation and creates brand loyalty and trust. So, don’t rush into it, consider your options and find the perfect choice for your business.

There are hundreds of promotional products available to get the word out about your corporation. According to a Delta Marketing Group study, it's more important to choose something that stands out vs the cheapest option available. If you think about it, there are thousands of other companies using promo pens or usb drives. You need something that makes you stand out.

1. Custom Stuffed Animals

2. Promotional Pillows

3. Promotional Keychains

4. Custom patches and pins

The challenge is to choose something that is out of the box that customers will find memorable and unique.

It’s important for brands to also understand that although the upfront expense of promotional products is often more expensive per unit than any other advertising, the extra impression your brand makes is more cost-effective in the long run. 

When your company gives promotional gifts you are not only strengthening the loyalty of your potential and long-time clients, you are also enriching the financial health of your business. Marketing is responsible for leading revenue growth at 38.4% of companies, according to the CMO Survey .  

Deloitte found the following averages for marketing spending overall:

Short answer: yes! Clients don’t expect the inclusion of a gift as a business promotion and they are more likely to notice and remember your company in the future. In fact,  48% of consumers would like to receive promotional products more often and 81% of consumers keep their gift for over a year. Imagine how many marketing touches that would be. You will stay top of mind for anyone who has your promotional product.

Stuffed Animal Pros makes branding easy and affordable for your whole team. Our promotional gifts are not only budget-friendly, but they are also time-efficient for you and your corporation. Each custom plush is crafted with super soft plush & hypoallergenic stuffing. The attention to detail in each product is unparalleled in the industry. 

Many personalized promotional products can get expensive and eventually your revenue can be affected. Stuffed Animal Pros is not only dedicated to affordability, but we’ve also worked with companies that have various budgets. Our customers range from corporate giants like Apple, Google, and Oculus VR to medium-small businesses. No matter the size of your corporation, we have options for every brand.